Welcome to your analytics page! Seona has partnered with Google Search Console to deliver up to date analytics and insights on how well your organic traffic is performing.
All the data provided refers to your organic traffic received from Google, and thus does not include paid traffic data, direct website visits, or visits from other sources.
Linking your Google account
The first step to viewing your analytics is linking your Google account to Seona. Seona pulls data from Google Search Console, and creates a new property under the Google account you choose to link. Don't worry, you can always re-link a new Google account after this step!
Once you click Connect, a pop-up will appear asking you to sign into the Google account you wish to add the Google Search Console property to.
Verifying site ownership
Note: You only need to complete this step if your site is not built on Wordpress, Wix, or Shopify
To properly retrieve data from Google Search Console, Google needs to verify you own the domain of the property you are adding. To do this, copy the given code snippet and place it in the HEAD tag of your website (just like with the Seona JavaScript code!). This verification code snippet is unique to your website.
Note: If you are a SquareSpace site, our team can help you install this code! Simply ask our support team and we'd be happy to assist you.
Analytics
Now let's take a deep dive into your analytics page!
Top bar
In the top bar of your analytics page, you can:
Refresh your search data
Change the timeframe for the data (choose between last week, last month, last 3 months, or last 6 months)
Reconnect a new Google account to pull Google Search Console data.
Unique keywords
This graph displays the number of unique keywords your site is ranking for over time, split up by page position. At any given time, your site will rank for different keywordshandbags, designer bags, expensive bags, etc.), and this graph measures exactly how many different keywords your site is ranking for over time.
Let's use this graph as an example. Here, over the course a the month the site ranks in the top 3 position for 25 unique keywords, the top 4 - 10 position for 46 unique keywords, and the top 11 - 50 position for 52 unique keywords. The percent changes measure the increase/decrease from the previous time frame, or in this case the previous month.
Hovering over the graph shows the same split of keyword rankings on a day by day basis.
Total impressions and clicks
Here, you can see the total impressions and clicks your website attracted organically on Google.
Impressions is the number of times a website page has appeared on a search result page
Clicks is the number of times someone clicked on a website page after seeing it on a search result
The dotted gray line represents the performance of the prior time period (in this case, the previous month). The percent changes measure the increase/decrease from the previous time frame as well.
Top-performing keywords
This table shows the top keywords on Google that drive traffic to your website. You can sort the results by clicks, impressions, or average position that page appears from a search result.
Top-performing pages
This table shows the top pages of your website that appear on Google. You can sort the results by clicks, impressions, or average position that page appears from a search result.