Understanding Keywords with Seona
Keywords are the cornerstone of SEO, acting as the breadcrumbs that guide potential customers to your website. Here's everything you need to know about keywords and how Seona utilizes them to supercharge your SEO strategy:
Importance of Keywords
Keywords are the words and phrases that potential customers use when searching for businesses like yours. Seona uses these keywords to craft tailored blog posts and implement strategic code changes to boost your website's visibility on search engines. With Keywords 2.0, we ensure that your keyword strategy is not just about volume but precision and relevance.
How Seona uses Keywords
Seona writes blog posts with a target keyword in mind, selected from your current list of keywords! Each blog post has a target keyword, and aims to deliver content that can help rank for that particular search term.
Partnered with Semrush
In our quest for SEO excellence, we've partnered with Semrush, the industry-leading SEO database. This partnership empowers us to provide you with two critical pieces of data for every keyword: the monthly search volume and keyword difficulty.
Business Keyword
At the heart of Keywords is the Business Keyword feature, designed to provide a holistic overview of your business's SEO strategy. This central focus keyword acts as the anchor for your entire content and code strategy, ensuring that all your blogs and website updates are consistent and relevant to your core offerings.
Selecting a Business Keyword:
Holistic Identity: Choose a business keyword that encapsulates your business’s identity and offerings. It should be simple yet descriptive, such as “Dog Treats,” “Electric Toothbrushes,” or “Wisconsin Swiss Cheese.”
Established Relevancy: Utilize the Established Check Mark to confirm that your chosen business keyword meets Seona's criteria for relevancy, traffic potential, and keyword difficulty (KD). This tool helps you ensure that your keyword aligns with your business goals.
Dynamic Updates: You can swap out your business keyword anytime to align with evolving business strategies or market trends, and our support team is always available to help you choose the most effective keyword.
Understanding Blog Keywords
Keywords 2.0 introduces significant enhancements to blog keyword analysis:
Traffic Per Month: Understand the monthly search volume for each keyword, giving you insights into the potential reach.
Personalized Keyword Difficulty (PKD): This new metric evaluates how challenging it would be for your specific business to rank for a keyword. It takes into account your current traffic, domain authority, and business size.
Example: For instance, a large retailer like Petco might try to rank for a broad term like "Golden Retriever." However, a smaller, niche business like a canine dentistry in Arizona might find it more strategic to target specific, less competitive keywords like "dog dental care Arizona" or "canine tooth extraction services." Seona carefully analyzes these metrics to curate a list of keywords tailored to your SEO strategy, ensuring that you focus on terms where you have a competitive advantage.
Strategic Insights: With PKD, you can tailor your keyword strategy to focus on terms where you have a competitive advantage, ensuring more efficient use of your SEO efforts.
Seona Score for Keyword Evaluation
The Seona Score is a comprehensive metric that combines traffic, difficulty, and relevancy to identify the best keywords for your business:
Balanced Approach: The Seona Score isn't a perfect, one-size-fits-all metric. Scores of 100 and 90 are both excellent and in many cases you can rely on your business intuition, but when choosing between a keyword with a score of 90 and one with a score of 60, opt for the higher score for better results.
Custom Keyword Insights: Click into any keyword to access specific custom insights, such as total impressions and recent clicks. This helps you pinpoint which pages are driving traffic and where to focus your optimization efforts.
Managing Your Keyword List
Take full control of your keyword list with Seona's intuitive interface.
Add and Remove Keywords: Easily manage your list by adding or removing keywords. Consider both search volume and difficulty to ensure you're focusing on the most promising opportunities.
View Ranking Keywords: At the bottom of the interface, you can see the keywords you are currently ranking for, along with their traffic and PKD. This visibility allows you to refine your strategy and focus on high-impact keywords.
Get in Touch
If you have any questions or need further assistance with keyword management, our dedicated support team is here to help. Don't hesitate to reach out—we're committed to your SEO success!