Conversion tracking is crucial for measuring the success of your ads. It tells you exactly how many people completed valuable actions on your site such as purchases, lead submissions, or other significant interactions after clicking an Adwin ad on Google.
Simplified Tracking with Adwin
Normally, tracking these metrics requires building and installing custom code on your site, configuring multiple Analytics accounts, and more. Adwin’s AI handles all of this for you! Adwin allows you to track conversions through two primary methods:
On-Site Conversion Events: Detect when customers perform actions directly on your website (i.e. form submissions, checkout button clicks, etc.).
Third-Party Analytics Events (Advanced): Connect platforms that support the Google Analytics Measurement Id (ex. Calendly and Typeform) to track off-site actions like meeting bookings.
On-Site Conversion Events
Getting Started
Automatic Setup: Within 24-48 hours after installing the StyleAI Pixel on your site, our AI will automatically choose conversion events for your business. These events are associated with buttons on your website that, when clicked by users who arrived via an Adwin ad, count as conversions on your dashboard. For example, if you have a conversion event linked to a phone number button, any user who clicks on your ad and then calls your business will be counted as a conversion.
If no conversion events are loading within 48 hours after installing your Adwin Pixel, please contact our support team.
Modifying On-Site Conversion Events
While Adwin automatically sets up on-site conversion events for you, you can use the Editor to add, edit, or delete conversion events yourself.
Caution: Only add or remove conversion events if you are very familiar with conversion tracking. In almost all cases, Adwin has already selected the best bottom-of-funnel events for your business. Incorrectly modifying these events may significantly decrease the performance of your ads.
Accessing the editor: In the "Conversions" tab, begin by clicking "Open Editor." Your business's website should open in another tab with a visible pop-up of the Adwin editor.
Adding a conversion event:
Click “+ New event.”
Select the button you want to track as a conversion (every user that comes in from your ads and clicks this button will be counted as a conversion).
Click “Add event.”
Removing a Conversion Event: Click the “Delete” button next to the conversion event you want to remove.
Identifying Existing Events: If a button is highlighted in green and labeled “Added” when selecting a new event, it means that button is already being counted as a conversion event.
For more best practices around adding your own conversions events, check out our help video on it.
Third-Party Analytics Events (Advanced)
Caution: This is considered an advanced feature and requires manually adding Google Analytics Measurement ID's to third party platforms.
Getting started
Navigate to the "Conversions" tab. In order to get started, the third-party events section may prompt you to sign in with Google in order to provide Adwin access to your Google account for Analytics. You may be able to skip this step if Adwin already has the necessary permissions.
Important: When signing in with Google, you must use the same Google account that you used when setting up Adwin (for the Google Ads account linking step).
Next, click the "Create Google Analytics Account" button in the Conversions page. You'll be prompted to agree to Google's Terms of Service, and will be redirected back to Adwin afterwards.
Adding a source
In order to track events, you must first add a "Source" using the "Sources" section in the "Conversions" tab. A source is the domain of the platform you wish to integrate Adwin with (ex. Calendly). This tells Adwin to listen for events sent by the source.
When clicking the "Add new source" button, you'll see a Measurement ID:
Copy this ID and paste it into your third party platform's settings (refer to your platform's documentation on how to add a Google Analytics Measurement ID).
In Adwin, enter the domain of the source you pasted the measurement ID into (ex. "
calendly.com") and submit.
Adding an event
Once you have added a source, try triggering a conversion on the source. For example, if you added Calendly as a source, try booking a meeting through Calendly to trigger a "meeting booked" event.
In Adwin, click "Add event". You should see a list of events detected on your Google Analytics Account.
Visible events include events triggered by your own website (depending on your provider) and all of your connected sources.
It may take up to 48 hours for events to appear.
Only add events that are considered true conversions. For example, a page view is NOT a good conversion event.
Select the event you want to add and name it. Once added, Adwin will start tracking this event when people see your add and trigger the action.
FAQs
Why has Adwin chosen conversion events that are “higher in the funnel” than what I would track (e.g., “Add to cart” or “Begin Purchase” rather than the actual purchase)?
Depending on your website’s structure and provider, it might not be possible to track all user behaviors. Sometimes, tracking a completed purchase or form submission is not feasible due to your web provider's security restrictions. Adwin will automatically select the closest possible events to a purchase to provide the best understanding of your ad performance.
Why can't I select certain buttons to add as conversion events?
Similar to the previous question, it might not be possible to track all user behaviors due to the way your website is built. If a button does not appear as an option to select, it means it cannot be tracked. Oftentimes, this is due to the button being part of an "embedded form" (known as an iframe).