Keywords are a vital part of Google Ads. They help tell Google for which queries your ad should rank, ensuring that your ads are shown to the most relevant audience.
Positive Keywords
Positive keywords are the terms you want Adwin to use to determine when your ad should rank. These keywords are crucial in targeting the right audience and driving quality traffic to your site.
Adding Keywords: You can add keywords that you believe are relevant to your business and target audience. Think about what potential customers might search for when looking for products or services like yours.
Removing Keywords: If certain keywords are not performing well or are attracting irrelevant traffic, you can remove them. Adwin will automatically deemphasize keywords that do not perform well so do not feel the need to do this yourself.
Blocked Keywords
Blocked keywords are terms you strictly do not want your ad to show for. These keywords help you avoid showing your ads to audiences that are unlikely to convert.
Adding Blocked Keywords: Identify keywords that are irrelevant to your business or are attracting low-quality traffic. Adding these to your blocked keywords list can improve the overall quality of your traffic.
Removing Blocked Keywords: If you find that some blocked keywords are actually relevant, you can remove them from the list.
Ad Search Results
The Ad Search Results section shows the search terms people are looking up when your ad shows up. This feature provides valuable insights into how your ads are being discovered and allows you to fine-tune your keyword strategy.
Status Check Mark: You can click the check mark under the status to move any search term into the blocked keywords if you feel that search result is likely to not bring you the best quality traffic. Use this feature with caution, as sometimes unexpected search results can lead to positive conversions.